80% of Americans are excited for Halloween

80% of Americans are excited for Halloween

National Confectioners Association poll has shown that around 80% of Americans plan on celebrating Halloween this year and are confident they can find safe ways to celebrate it.

Alongside this, sales of Halloween confectionery increased by 13% in the four weeks leading up to 6th September compared to last year, with Halloween-themed chocolate sales alone up by 25%. Despite the difficulties we’re facing at present, it seems people around the world are still excited for Halloween as we all seek some sense of normalcy.

At Kandy King, we’ve also noticed a sustained level of interest in our range of Halloween sweets, with retailers looking to stock up as on spooky sweets and chocolate as normal. This highlights the confidence the high street has in consumers continuing to be excited about the Halloween season and the willingness to spend on sweet treats

People may have to celebrate Halloween a little differently this year, but they will still continue to celebrate!