Best choice of pick & mix sweets for summer parties

Summer party season is upon us and if you’re planning a garden party, beach party or street party, pick & mix sweets make an excellent party favour to put out on tables or hand out to guests as they arrive.

But what are the best choice of pick & mix sweets for summer parties? Here we’ve picked out a handful of our favourite products for this time of year, to celebrate the sunniest season of all…

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Sweet retailers: How to identify your target market

pick and mix sweets on display on a stall

Sweet shops have near-universal appeal – who doesn’t like a bar of chocolate or a bag of pick ‘n’ mix? – so the challenge for candy retailers is to decide which market segment to target.

You might assume that with such broad appeal, sweet retailers shouldn’t target one demographic at all, but should instead stick to broad-brush techniques such as brand name promotion.

However, this can be false economy compared with generating sales in a specific niche. When you find a well-defined market segment that has not yet been tapped in your local area, you can establish yourself as the go-to retailer for that demographic.

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How to keep your sweet shop COVID-safe

covid safe sweet shop

 

As retail fully opens back up and consumers regain their confidence to head out to the high street, we are entering a new phase of on-premise social distancing and COVID-safe precautions that apply to sweet shops and other candy retailers.

In some ways, confectioners need to be even more careful – for example in outlets where customers are normally allowed to self-serve pick ‘n’ mix, you may want to put measures in place to prevent direct physical contact with product.

Here are some ways to keep a sweet shop COVID-safe as bricks-and-mortar retail returns, as well as taking full advantage of the transition to online retail over the past year, which is likely to remain a feature for the foreseeable future.

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The Perfect Sweet Additions to Any Event

Hosting an event of any size is always stressful – you always seem to have 101 things to consider and no time with which to consider them. And everything decision is important, from the big stuff like “what’s the venue” to the smaller choices like “what sweets should I have”?

Loved by kids and grown-ups alike, sweets are a welcome addition to any event, but the wrong choices could lead to more problems than you bargained for.

These are the five sweets we’d recommend having at your next event. Continue reading “The Perfect Sweet Additions to Any Event”

How to Optimise your Retailer for Google

Google maps result on smartphone

The number of people searching online for products “near me” is at an all-time high and continues growing every year. In fact, 97% of people have searched for a local business, and 88% of local business searches performed on mobile result in a call or visit within 24 hours. 

This means optimising for search engines isn’t just something online businesses need to do; you need to ensure your local shop has a Google presence if you want to get as many people as possible through the door. 

And the best part about this? You don’t need to set up a website and spend hours upon hours optimising to drive visits via search engines as a physical shop.  

In this blog, we’re going to teach you everything you need to do to get a presence and start bring in customers from the two most popular search engines: Google and Bing. 

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Making Social Media Work for Your Corner Shop

open sign in shop window

The local shop has been central to communities across the UK for decades. Whether people want to grab a loaf of bread, catch up on all the local going’s-on or simply have a convenient spot to meet, the local shop is always there.

As the owner of a corner shop, you’re part of the fabric of the community, and social media provides more opportunities than ever before for you to integrate yourself with the community. As well as showcasing your products, you can share local news, chat to residents and create an online social hub for the community.

We understand it can be intimidating, however. Particularly if you’re not much of a social media user yourself. If you’re struggling to make the most of it, our guide to using social media to promote your corner shop will give you loads of tips and tricks, meaning you’ll have all the confidence you need to get started! Continue reading “Making Social Media Work for Your Corner Shop”

How to Promote Your Sweets Business on Facebook

So, you’ve read our previous blog on how to start a sweets shop on Facebook? You’ve got things moving, but sales are still more of a trickle than an avalanche? You now need to take the next step to get your business out to a larger group of people.

And what is the next step? Paid promotion.

Paid advertising on Facebook doesn’t need to be expensive. In fact, with intelligent targeting you can start getting your message out there for less than £100.

This blog will teach you exactly how to advertise your sweets business on Facebook. We’ll talk you through exactly what you need to do to set up Facebook Ads and launch your first campaign.

Read on to learn how you can promote your small business on Facebook and get fast results.

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