How to Optimise your Retailer for Google

Google maps result on smartphone

The number of people searching online for products “near me” is at an all-time high and continues growing every year. In fact, 97% of people have searched for a local business, and 88% of local business searches performed on mobile result in a call or visit within 24 hours. 

This means optimising for search engines isn’t just something online businesses need to do; you need to ensure your local shop has a Google presence if you want to get as many people as possible through the door. 

And the best part about this? You don’t need to set up a website and spend hours upon hours optimising to drive visits via search engines as a physical shop.  

In this blog, we’re going to teach you everything you need to do to get a presence and start bring in customers from the two most popular search engines: Google and Bing. 

Continue reading “How to Optimise your Retailer for Google”

Making Social Media Work for Your Corner Shop

open sign in shop window

The local shop has been central to communities across the UK for decades. Whether people want to grab a loaf of bread, catch up on all the local going’s-on or simply have a convenient spot to meet, the local shop is always there.

As the owner of a corner shop, you’re part of the fabric of the community, and social media provides more opportunities than ever before for you to integrate yourself with the community. As well as showcasing your products, you can share local news, chat to residents and create an online social hub for the community.

We understand it can be intimidating, however. Particularly if you’re not much of a social media user yourself. If you’re struggling to make the most of it, our guide to using social media to promote your corner shop will give you loads of tips and tricks, meaning you’ll have all the confidence you need to get started! Continue reading “Making Social Media Work for Your Corner Shop”

How to Promote Your Sweets Business on Facebook

So, you’ve read our previous blog on how to start a sweets shop on Facebook? You’ve got things moving, but sales are still more of a trickle than an avalanche? You now need to take the next step to get your business out to a larger group of people.

And what is the next step? Paid promotion.

Paid advertising on Facebook doesn’t need to be expensive. In fact, with intelligent targeting you can start getting your message out there for less than £100.

This blog will teach you exactly how to advertise your sweets business on Facebook. We’ll talk you through exactly what you need to do to set up Facebook Ads and launch your first campaign.

Read on to learn how you can promote your small business on Facebook and get fast results.

Continue reading “How to Promote Your Sweets Business on Facebook”

How to Sell Sweets on Facebook

woman managing facebook shop

Starting a business selling sweets on Facebook can be a great way to earn some extra pocket money from the comfort of your own home.

Whether you’re looking to make some cash on the side in the evenings or want to start working around the school run, starting a home-based sweets business on Facebook is a simple, cheap way to get started.

However, there is lots of competition, meaning it’s easy to be hidden in the huge amount of options people shopping for sweets have.

In this guide, we’ll talk about what you need to do to set your business up before providing expert tips on how you can start selling. Continue reading “How to Sell Sweets on Facebook”